Why Staging?

Home Staging is the process of preparing any house for sale with the goal of selling a property fast and for top dollar.

All homes can benefit from Staging regardless of price, size or location. Staging works in any Real Estate market but in today's Buyer's market when the number of homes for sale is at a record high and buyers have very high expectations, Home Staging is a must! It is one of the most important marketing tools today.

Statistics

Staged homes sell up to 3 times faster than non-staged homes and for prices up to 10% higher even in this declining market!
Staged homes spent 80% less time on the market than non-staged homes.
87% of home buyers preview houses online so it’s very important to show your home professionally Staged in the pictures they see.
Only 10% of home buyers can visualize the potential of a vacant house. That means 90% of buyers cannot visualize size and scale. They need furnishings in place to give them a frame of reference.
95% of Staged homes sell in 37 days or less.
Buyers decide in the first 30 seconds whether they like a property on not. This is why it is so important to Stage your house BEFORE you put it on the market
According to a summary of the results of Home Gain national survey of over 2,000 Real Estate agents nationwide, Professional Home Staging brought an average return on investment of 343%! (Compiled from ASP results)

Your home is probably your greatest asset. When you need to sell your property, especially in this declining market when thousands of other properties are competing for buyers, your house must STAND OUT from the competition. In order to get top dollar for your property and sell it faster, it has to look like a Model Home. Builders spend thousands of dollars Staging their Model Homes because they know Home Staging works. Home Staging is a value added service!

Top 10 Benefits of Home Staging

Staged homes sell more quickly.
Staged homes fetch higher sales prices.
Staged homes attract more buyers.
Staging your home gives you a distinct marketing advantage.
Buyers feel a Staged home is well cared for.
Home inspectors view a Staged home as well maintained.
Staged homes are more likely to be appraised at higher values.
When a room is empty, buyers focus on negative details.

Staged homes present a professional image and look much better on fliers and websites.

10. Realtors prefer to show staged a home first as they know it’s ready to be sold.

When you get ready to put your home on the market, it becomes a product. It is similar to a product on the shelf of your local store. It has features and benefits as well as flaws and limitations and especially, competition. To compete in the marketplace, your product must be priced right and be more attractive than the other products. Your home is no different. It is one of many homes for sale and you must present it to prospective buyers in the best possible light.

As you now know fewer than 10% of home buyers can visualize the potential of a vacant house. What about other 90%? You don't want the advantages of your home overlooked and left up to the buyers' imagination. Vacant houses feel cold and uninviting and it's difficult for most buyers to judge the size of and furniture arrangement in empty rooms. Empty rooms look smaller than staged rooms and sometimes buyers cannot even figure out the purpose of a room or whether their furniture will fit. Also, in an empty house, buyers will notice every small imperfection. This is why vacant properties sit on the market for a long time and then usually receive a price reduction.

As Accredited Staging Professionals (ASP), we will transform your house into an inviting cozy home by showing buyers the potential of their future home so that they fall in love with your property and want to move in right away. We will Stage the scene for your potential buyers by highlighting the positive aspects of your home while minimizing its flaws, we will maximize the value of your property and minimize its time on the market. Buyers only know what they see, not the way it's going to be!

It is so important to Stage your house BEFORE you put it on the market. You need to impress your potential buyers when they see your property for the first time. Remember - you never have a second chance to make a first impression! If your house is already on the market and not selling, before you decide to reduce the price, consider Staging.

Staging is a smart investment and costs less than a typical price reduction!

STAGING vs. PRICE REDUCTION

An Example:

Your house is on the market for $700,000 and it hasn't sold in 2 months. You decided to reduce your price. If you lower you price by only 3%, it would be a $21,000 reduction. Why not invest $1,000* in Staging instead? If you Stage your property instead of reducing your price, you could gain $20,000!

* The staging fee is based on the size, condition and requirements for the property.

Our goal is to make your property STAND OUT from the crowd and get it SOLD!